About Us

Prime Fitness is about lifestyle. We know there are countless reasons for exercising. From losing weight to improving performance in your favorite sport or activity or simply improving your overall quality of daily life.


As one of Australia's fitness leaders, we offer a wide selection of superior cardiovascular and strength training products and take great pains to ensure our buyers are always at the forefront of the latest trends.


Whether its products that promote weight loss, core stability and balance, increasing strength or just stretching accessories our team of fitness experts are able to answer your questions and match your needs with the right piece of equipment.


Our job at Prime Fitness is to make sure you have the right equipment to reach your fitness goals and that you know how to use the equipment properly to achieve the results you desire.


In addition to the best in Home Fitness Products, Prime Fitness provides selected commercial exercise equipment and accessories. Whether you are setting up a personal training studio, a rehabilitation clinic, or a corporate or hotel fitness centre, Prime Fitness has the product selection and professional staff to design the layout that will best fit your needs and your budget.